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ISH Powered by IPA 2019: Indian Plumbing Association announces “I Save Water” campaign

6 Feb 2019

With the aim of saving 100 cr litres of water, the Indian Plumbing Association (IPA) has announced the launch of “I Save Water” campaign this year. The five city water conservation campaign will flag off at the 3rd edition of ISH India in Mumbai where trendsetting solutions for India’s sanitation and renewable energy needs will be in focus.

The Indian chapter of ISH, the world’s leading trade fair for HVAC + Water, is set to host its 3rd edition in Mumbai this February. A collaborative venture between Messe Frankfurt and the Indian Plumbing Association, India's national body representing the plumbing industry, ISH India powered by IPA will be held from 28 February – 2 March 2019 at Bombay Exhibition Centre, Goregaon East. 

India's water crisis has over the last few years snowballed into a matter of national concern due to continued urbanisation and industrialisation. Water scarcity affects more than 40 percent of the people on the planet. It is said that by 2025, 1.8 billion people will be living in countries (or regions) with water scarcity and two-thirds of the population will face a stressful water situation. With an aim to create awareness on water conservation, the Indian Plumbing Association (IPA) will flag off “I Save Water”, a 5 city water conservation campaign, at the 3rd edition of ISH India powered by IPA 2019 with the help of Messe Frankfurt India. 

Focused on plumbing, sanitation, bathroom, kitchen and renewable energy, ISH India powered by IPA was first launched in India in 2017 in Noida followed by Bengaluru in 2018 under its mother brand 'ISH' which is the world’s leading trade fair for the sector. Opening its gates in Mumbai more than 50 technology-leading companies in this space will be taking part this year bringing everything from luxury bathroom fittings to need-of-the-hour sanitation, plumbing and water management solutions in a step towards reducing the country’s water woes. Among the leading brands are Viega India Pvt Ltd, The Supreme Industries Ltd, Cera Sanitaryware Limited, Johnson Bathrooms which will allow visitors a first-hand experience of luxury solutions for sanitaryware, plumbing and bathrooms. Also this year, brands like Acquaviva India Pvt Ltd, Arc by Jindal Stainless, Astral Pipes, Bradford White Water Heaters, Finolex Industries Ltd, Huliot Pipes and Fittings Pvt Ltd,

Kirloskar Brothers Ltd, Lehry Instrumentation Valves Pvt Ltd, Products Unlimited, Rajco Metal Industries Pvt Ltd will display building and energy technology systems.

ISH India powered by IPA 2019 the “I Save Water” campaign will be launched by IPA and Messe Frankfurt India. The campaign is a concentrated effort by the Indian Plumbing industry to collectively come together to help conserve water and spread awareness of the importance of recycling technologies which will be the true ‘luxury technology’ in the coming years. The five city campaign will kick-off in Mumbai at ISH 2019 and further move to Delhi, Chennai, Bengaluru and Pune to strive to save 100 crs litres collectively. Mr. Gurmit Singh, National President IPA shared, “We are happy to kick-start “I Save Water” campaign at ISH India powered by IPA which also marks its debut in Mumbai. Saving water is the need of the hour along with introducing the right techniques, plumbing, drainage and bathroom fittings - at both municipal and society levels, which will aid in conserving this resource.”

ISH India powered by IPA is a part of Building Fair Alliance (BFA), a consortium of co-located leading exhibitions in this sector like Acrex India in collaboration with ISHRAE (Indian Society of Heating and Refrigeration Engineers). Together, the platform will represent a ‘Build Fair Alliance’ targeting smart cities and urban planners with an unmatched exhibition display of 500 exhibitors from around the world.

From 11 to 15 March 2019, the ISH, the world’s leading trade fair for HVAC + Water, takes place in Frankfurt am Main, Germany. With the trend theme, ‘colour’, the ISH Water section focuses on sustainable sanitation solutions and innovative bathroom design. Within the framework of ISH Energy, the sector shows innovations for greater energy efficiency and connected, resource friendly building-services technology. Moreover, ISH meets the growing demand for individualisation, well-being and aesthetics. It is the foremost international meeting place for the sector – 64 percent of exhibitors and 40 percent of the around 200,000 trade visitors come from outside Germany.

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Background information on Messe Frankfurt 

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

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*preliminary figures 2018