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ISH India powered by IPA continues to be an integral platform to meet focused buyers

Mar 27, 2019

The key show for plumbing sanitation and bathroom fittings was all about quality in aspects like exhibitors, visitors and product innovation. With highlights like campaign launches of national importance, biggest brands’ presence on the showfloor and a strategic move of entering the western region of India, the exhibition played an integral part in displaying solutions that can help cities conserve water.

As the opening of ISH India powered by IPA raised awareness on water conservation with the new campaign ‘I Save Water’, the show ended ensuring to be an essential choice for visitors to source technologies that will encourage the deed. Lauded for being focused and attracting the right buyers, the leading trade fair hosted 6,276 business visitors that included architects, MEP consultants, interior designers and renowned real estate companies. 

Visitors to ISH India inspect innovative plumbing Source: Messe Frankfurt

While the exhibitor list comprised of  top brands like Viega India, The Supreme Industries, Acquaviva India, Arc by Jindal Stainless, Astral Pipes, Kirloskar Brothers , Bradford White Water Heaters, Cera Sanitaryware, Johnson Bathrooms, Finolex Industries, the leading trade fair saw the likes of Ajmera Realty & Infra India, Hiranandani Group, Acme Housing, Arihant Superstructures, Dosti Realty, Runwal Group, Lodha Group, ITC Limited Hotels Division, L&T Construction, Serene Designs and Consultants, GSP Design Consultant etc. as key visitors at the show. 

Talking about a targeted clientele, Mr Vikas Kumar, Product Manager (Bath division), H & R Johnson India shared: “We are showcasing our new bath cabinets, faucets and other premium products mainly required for the western markets of the Indian subcontinent. ISH India powered by IPA as a platform has been a very good experience for us. The best part about the show is that it is not cluttered which helped us in connecting with significant influencers. People visiting the stall had a clear agenda for business and seeking information. We received a lot of enquiries and we will definitely participate in the next edition.” 

Another exhibitor sharing his visitor experience about the show was Mr Vishal Jaiswal, Assistant General Manager – Sales, Finolex Industries Ltd, who said: “The visitor profile here is more about quality. Most of the clients we met here are new and we were happy to explain them our products and the pricing. We are hoping for good business” 

Buyers with focussed agendas: 
The exhibitors seemed satisfied with their decision as the three-day show saw a constant surge in the overall visitor flow. Sharing a buyer’s perspective, Ms Shamilla Prabhu, Architect, Aakruti Architects said: “As an architect we constantly try to revive the designs and technologies. As compared to the previous edition, I noticed that the number of brands and products have increased. I liked the products from companies like Rothenberger and Nugreen who have come up with equipment that are not only aesthetic but also look very sturdy. I am very happy with my visit at ISH India.” 

As the show covered advanced products from the plumbing and sanitation segments, visitors from architecture and real estate companies were exposed to a variety of options for their upcoming projects. Among the various real estate giants, also present was Mr D.R Jalan, HOD – Procurement, Sunteck India Ltd, who shared: “As we are coming up with new projects, we wanted to check the technologies and products available in the plumbing and sanitation sectors. I would like to say that I am impressed with the product displayed at the show. Some technologies under the water filter and piping segments are cost-effective and innovative. Our visit to ISH was fruitful with good exposure and as Sunteck we will be able to take things forward for business.”

Organised by Messe Frankfurt Trade Fairs India Pvt Ltd and Indian Plumbing Association, the third edition of ISH India powered by IPA also hosted a technical seminar that saw industry professionals and experts talk about their latest product developments before they are introduced to the market and highlight topics like ‘Beware of nickel-poisoning in potable water systems’, ‘Eco friendly water treatment’, ‘Water saving technologies in bathrooms’ and ‘Green products’. Another highlight was the hosted buyers programme conceptualised with Build Fair Alliance that brought in key members from the architecture, interior design and the plumbing industry for focussed B2B meetings. 

In conclusion, ISH India powered by IPA proved to be a profitable interface for leading brands to engage in quality business discussions with their target audience. 

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Background information on Messe Frankfurt 
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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*preliminary figures 2018